Around 3.6 billion plastic toothbrushes are used across the globe every year, with the average person using 300 in their lifetime according to the Independent. A huge 80 per cent of these end up in the ocean, where they pose a risk to marine life and habitats.
With movements like the...
Perception and Identity
In this month’s article for Dentistry.co.uk, Neil Sikka encourages you to explore your patients’ perception of your practice, versus the identity you want to portray.
Following on from the topics of Intention, Purpose and Freedom - this article explores the next stage, uncovering what you and your practice represent, and what your patients actually think about your service.
Explore how understanding perception and identity can help you to achieve the very best for yourself and your business.
