Around 3.6 billion plastic toothbrushes are used across the globe every year, with the average person using 300 in their lifetime according to the Independent. A huge 80 per cent of these end up in the ocean, where they pose a risk to marine life and habitats.
In February, Neil travelled out to Cameroon for two weeks to offer dental treatment to those in need. Neil has supported and volunteered for a range of charities and wanted to contribute to the amazing work that Mercy Ships carry out in Africa.It can often feel like to make a positive impact on your practice you have to make huge, costly and time consuming changes. Perhaps this is upgrading the practice, taking on a new specialist, or 
investing in expensive management software.
However, as so well said by Muhammad Ali:
Can understanding Cognitive Dissonance grow your practice?
We have investigated the idea that a growth mindset can help to develop your practice and that embracing failure is key to success. Let us consider how understanding cognitive dissonance could help us to take this to the next level.
Last month we looked at how adopting a growth mindset can help you to advance in life.
Let’s expand this and consider how a growth mindset can help to grow your practice. Carol Dweck, the theorist behind ‘growth mindset’ identified five key themes to help consider how your mindset can be your weakness or your strength.
The view you adopt of yourself profoundly affects the way you lead your life. Having the
correct mindset is key to unlocking your potential and achieving your purpose.
World-renowned Stanford University psychologist Carol Dweck, has carried out decades of
research on achievement and success, exploring the idea that adopting a growth mindset is
key to success.
In this month’s article for Dentistry.co.uk, Neil Sikka encourages you to explore your patients’ perception of your practice, versus the identity you want to portray.
Following on from the topics of Intention, Purpose and Freedom - this article explores the next stage, uncovering what you and your practice represent, and what your patients actually think about your service.
Explore how understanding perception and identity can help you to achieve the very best for yourself and your business.
In Neil's latest article for dentistry.co.uk he discusses how understanding 'Purpose' and the 4 key factors within this can ultimately help us to ensure patients' needs within the dental practice are being met. As a dentist, principal or associate, understanding 'Purpose' can be key to success, and this article discusses the four key elements of 'Purpose' and how they can improve your business.
Neil Sikka is the empowered principal and a winner in dentistry. Read the full article on intention below from www.dentistry.co.uk
